Elevate (Firestone) Roofing Systems in Springfield, MO
Elevate: The Name Change Behind Firestone's Roofing Products
Building owners who've had a roof replaced in the last decade or two may recognize the Firestone name on their old warranty paperwork and wonder why a new bid references a name they've never heard of. Elevate is that same manufacturer's commercial roofing product line under new branding, and the underlying product families are largely continuous with what was previously sold as Firestone Building Products.
The Firestone-to-Elevate Transition
Firestone Building Products' commercial roofing division was renamed Elevate as part of a broader corporate rebranding under its parent company. The product lines that made Firestone a recognizable name in commercial single-ply roofing, particularly their EPDM products, continued under Elevate's branding rather than being discontinued. If you have an existing Firestone-branded roof and are getting a bid for repair, recover, or replacement work, it's worth knowing the current manufacturer name in case warranty documentation or product-matching becomes relevant. This kind of rebrand trips up building owners more often than it should, because a contractor pulling permits or ordering repair material under the old name can end up sourcing a product that no longer matches current formulations, even when the intent was simply to patch an existing roof with compatible material.
RubberGard EPDM on Ozarks Rooftops
RubberGard is the long-standing EPDM membrane product line carried forward from Firestone into Elevate's current catalog. Given EPDM's flexibility advantage through repeated freeze-thaw cycling, this product line remains relevant to buildings in this market where that seasonal temperature swing is a real design factor, provided the system specified uses factory seam tape rather than older liquid-adhesive seaming methods. Older RubberGard installations from decades back often used liquid-adhesive seams, since factory tape wasn't standard practice industry-wide at the time, so a roof with a Firestone RubberGard history is worth a closer seam inspection rather than an assumption that it was built to current seam standards.
UltraPly TPO Under Missouri Hail Exposure
Elevate's TPO product line is marketed under the UltraPly name, covering standard commercial mil thicknesses for mechanically-attached and fully-adhered TPO systems. As with any TPO product regardless of manufacturer, the specific mil thickness within this line, not the brand name alone, determines the membrane's actual impact and puncture resistance for hail exposure common to this region. We size UltraPly the same way we size any manufacturer's TPO, matching gauge to the building's hail history and roof size rather than defaulting to the lightest available option to keep a bid competitive on price alone.
- RubberGard EPDM membrane, the product line carried forward from Firestone
- UltraPly TPO membrane in standard commercial mil thicknesses
- Insulation and cover board products manufactured to pair with their membrane systems
- Fastening and adhesive components specified as part of matched system assemblies
- Modified bitumen products offered within their broader commercial catalog
Why the Rebrand Matters for Existing Roof Owners
If your building has an existing Firestone RubberGard or UltraPly roof, repairs or partial recover work should generally use compatible current-generation Elevate products to maintain material compatibility and any active warranty coverage. A contractor unfamiliar with the Firestone-to-Elevate transition might not realize an older warranty is still traceable to the current manufacturer, which can matter if a warranty claim becomes relevant. We ask for whatever original paperwork an owner still has, even a partial invoice or product label photo from the original install, before quoting repair work on an older membrane, because that history determines which current-line product is actually compatible, and getting it wrong can leave two incompatible membrane generations spliced together on the same roof.
Reading an Elevate-Specified Bid Correctly
Similar to any manufacturer-specific proposal, naming Elevate EPDM or Elevate TPO alone isn't enough detail to compare against a competing bid. The specific product line, mil thickness, and attachment method within Elevate's catalog need to be named for an apples-to-apples comparison. We include that level of detail in any proposal referencing a specific manufacturer's product.
Warranty Considerations on Rebranded Products
Warranty terms and coverage structures can shift during a corporate rebrand even when the underlying product formulation stays largely consistent, so it's worth confirming current warranty terms directly with documentation rather than assuming older Firestone warranty language still applies word for word under the Elevate name. We treat this as a standard checklist item on any repair quote for an older RubberGard or UltraPly roof, since skipping it risks doing work that inadvertently voids coverage the owner assumed was still active.
Questions on Elevate Roofing Products
Is Elevate the same company as Firestone Building Products?
Elevate is the current branding for what was previously marketed as Firestone Building Products' commercial roofing division, with continuity in core product lines like RubberGard EPDM.
Can I get warranty service on an old Firestone roof through Elevate?
In many cases yes, since the product lines and manufacturer entity are continuous, but this should be confirmed with actual warranty documentation for the specific roof.
Is RubberGard EPDM still a commonly specified product?
Yes, it remains one of the established EPDM product lines in the commercial market, particularly relevant where EPDM's flexibility characteristics fit the building's needs.
Does UltraPly TPO come in different mil thicknesses for hail-prone regions?
Yes, like other manufacturers' TPO lines, mil thickness varies within the product family and should be matched to the building's actual hail exposure.
Should I mention the Firestone name when getting a bid for repair work on an older roof?
Yes, naming the original manufacturer and product line helps ensure any repair materials are compatible with the existing roof system.